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Peloton home delivery service launch (Dec 2015)
Project components: permitting, venue sourcing, staff hiring & training, marketing strategy
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Branding campaign for nycgo.com (2009)
Project components: branding & creative design for website (Steven Wilson's campaign for nycgo.com). Commissioned by the advertising agency BBH-USA, Steve's series of images each represent an iconic aspect of New York to accompany the line, 'Ask New York City about New York City'.
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Website launch for nycgo.com
Project components: NYC content platform accessed online, print, and mobile at information centers/kiosks around the city. Website initially designed with HUGE.
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"Just Ask the Locals" NYC tourism campaign (2008)
Project components: celebrity endorsed tourism campaign (digital, print, out-of-home) with over 30 locals in their favorite neighborhoods giving insider advise to visitors.
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